The new Labour candidate for Norwich North has not wasted any time going on the offensive. In an interview with Total Politics magasine Jessica Asato gives it to Tory rival Chloe Smith with both barrels.
'Chloe Smith is perfectly able to demonstrate her own incompetence without me having to point it out,' she pointed out.
'What I'm going to be focussing on is proving that she is not some nice MP, but actually is a fully paid up member of this government and she supports every decision the government makes.
'She can't go around Norwich pubs tasting their ale, it is her fault the tax on beer has gone up. It is putting people out of jobs.
'She can't hide right behind her nice exterior when the fact is that everything that this government is doing is partly down to her.'
This fight is going to be the one to watch.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here