First Dates’ Fred is looking in Norfolk and Suffolk for the next big food trend

PUBLISHED: 07:51 12 July 2018

Million Pound Menu's Fred Sirieix (C) BBC - Photographer: Andrew Hayes-Watkins

Million Pound Menu's Fred Sirieix (C) BBC - Photographer: Andrew Hayes-Watkins

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Do you have a killer idea for a brand new food business? If so, First Dates’ Fred would like to hear from you

Million Pound Menu are on the look out for people in Norfolk and Suffolk with a great food business idea to contact them to take part in the programme hosted by First Dates restaurant manager Fred Sirieix.

Commissioned for a second series on BBC2, programme makers are looking for budding restaurateurs who think they’ve got what it takes to go from pop-up to profit will by vying for life-changing sums of money to secure a major investment and turn their dreams into a bricks and mortar reality.

Last year, more than £33 billion was spent on eating out in the UK; there are now more restaurants and cuisines on the high street than ever before. A new idea or concept can change the way we eat and create a multi-million-pound brand in the process.

On the programme, each week Fred welcomes two sets of restaurateurs to compete for a share of this growing market. He is also joined by some of the biggest investors in the restaurant world, with millions of pounds to spend between them. But in these challenging economic times, there is fierce competition to find a breakthrough concept - and investors need to put everything they have into making a winning offer.

Each new concept is given a three-day trial run in a 40-seater pop-up restaurant to try to win over the paying public and the all-important investors. They will be scrutinised on their food, service, team-management and brand potential. In tense one-to-one meetings with the investors they need to prove their business plans and financial figures stack up - after which it’s either game on or game over.

At the end of the three days, the teams will have done everything they can - back in the restaurant they face a nail-biting wait to see if any investors will walk through the door before the looming deadline. Will they receive an offer that could change their lives forever? Will they receive multiple offers and have to choose between competing investors? Or will they leave empty-handed? It’s a business opportunity like no other, but with the clock ticking, the race is on to discover the next restaurant sensation to take the UK by storm.

Production company Electric Ray said: “We are once again looking for people to come forward with the next big food business idea, be it a restaurant, café, grab and go or something completely new. We are approaching cookery teachers, chefs, streetfood vendors, caterers, supper club hosts, or staff from an existing restaurant or chain who want to go it alone.

“If chosen, they will get to trial-run their own pop-up restaurant, and they will have the opportunity to impress some of the biggest restaurant backers in the business in the hope of being offered a huge investment.”

Applicants have until August 17 to apply to take part: apply at

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