Music fans are being invited to join in with a free launch party to celebrate the final countdown to this year's Norwich Sound & Vision festival.
The three-day music and media event is returning for its seventh year in October, and a special launch event is being hosted by Norwich Arts Centre on Monday, September 26.
Four local music acts will take to the stage at the launch and NS&V organisers will also be talking about the packed programme there is to look forward to at the festival.
The launch event line-up includes: hip hop and spoken word act Cabrakid, three-piece band No Holy Men, singer-songwriter Maya Law, and the music duo Sink Ya Teeth.
Music programmer Jenny Allison said: 'It's always a great pleasure to launch the festival with a free party for everyone.
'We love sharing great music with people and what better way to do it than with four wonderful local acts.
'There is something for all tastes from hip hop to alt-rock, and pop.
'We would also like to give a special thank you to Norwich Arts Centre and to Norse for their continued support and for sponsoring this launch event. We couldn't do it without them.'
More than 50 acts are set to perform at venues across the city during this year's Norwich Sound & Vision which will run from Thursday, October 13 until Saturday, October 15.
Among them are Bad Breeding, Flamingods, Inheaven, Cabbage, Chris T-T, Man of Moon, Peach Club, Purson, Let's Eat Grandma, Hannah Lou Clark and Plastic Mermaids.
The festival's gigs will take place at venues including Norwich Arts Centre, The Mash Tun, The Octagon Chapel, The Owl Sanctuary, The Murderers and North.
There is also a conference putting a spotlight on working in the music, radio, TV, film and multi-media industries.
Norwich Sound and Vision gig wristbands - for entry to all of the gigs - are currently on sale for £30. Individual gig tickets will also be available at the venues.
A full delegate pass – for entry to all conference events and gigs – is currently on sale for £40.
For more information and to book tickets, visit www.norwichsoundandvision.co.uk
You can also follow @nsoundandvision on Twitter and find Norwich Sound and Vision on Facebook.
The free Norwich Sound & Vision launch event is at Norwich Arts Centre on Monday, September 26 from 7.30pm.
For more information, visit www.norwichartscentre.co.uk
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