Work has begun on a vast new tomato greenhouse on farmland outside Norwich owned by the Colman family - who hope it will become an exemplar of sustainable agriculture while replacing lost local employment.
A device to capture cow burps, a crop-hopping quadcopter and an intelligent field-mapping robot were among the vast array of new agri-tech ideas shown to East Anglian farmers at a major industry showcase.
Agri-tech innovations and crop science breakthroughs can only spark a quantum leap in food sustainability if they can be deployed in the field - so tech developers, researchers and farm managers have called for more collaboration to combine their expertise.
A genetically-modified (GM) potato engineered to resist disease has impressed in Norfolk field trials, said scientists - proving the potential for genetic science to replace chemical sprays if allowed under post-Brexit regulations.
A Norfolk farm's picturesque pumpkin patch has attracted online bloggers and influencers in the run-up to Halloween - helping to promote an evolving business which has been transformed by the power of social media.
Discover how Norfolk research could help your health, if social media is bad for teenagers, how to tempt people who find food doesn't taste of anything - and much more in the Norwich Science Festival, October 18-26.