Video: Starting today, local talent features in BBC Music Video Festival
Music videos filmed by local musicians will be screen alongside the efforts of international artists during a three-week festival which starts in Norwich on Monday.
The BBC Music Video Festival showcases the best new music and video-making talents of directors from around world on the big screen at Fusion in the Forum.
Among the 40 selected videos which will be shown on a continuous loop throughout the day are a track called Hand Me Downs by Thetford rapper Franko Fraize, whose last release Watch How I'm Moving received daytime plays on national radio.
The video, directed by Stowmarket's Tom Cronin, is steeped in local connections as it involves Franko going out to buy a pint of milk and the Eastern Daily Press from a service station on the A11.
Also featured is Dictionary by Norfolk band Olympians. The track is part of a series which the group is releasing this year that are all on a book theme. The band filmed the video themselves, with the help of a friend who illustrated the book.
The festival started in Norwich four years ago, but has since spread to 22 big screens at towns and cities around the country.
Festival producer Gary Standley said: 'We have got a showcase of about 40 videos, chosen from about 500 submitted, which will be shown on the giant screen at Fusion like a play-list. It will run for two-and-a-half hours, so people can stay and watch the whole thing, or come back to watch different videos at different times.
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'There is a peppering of great local talent, but the videos are from everywhere around the world. It has grown into a national event, but we started it in Norwich because every band and every artist seems to make music videos here.'
The festival also incorporates Music In Focus 2K11-2K12 – a two-week photographic exhibition at the Forum celebrating a year in the life of the Norfolk music scene.
It is a partnership between the BBC Music Video Festival, Outline and the Norfolk and Norwich Millennium Library, where the exhibition takes place.