Sundown Festival in Norwich promises to be bigger and better
- Credit: Archant
Bumper crowds of around 40,000 people will be heading to the Norfolk Showground this weekend as popular music festival Sundown returns for a sixth year.
Some of the biggest stars of pop, urban, dance, and electronic music are topping the bill this year. Chase & Status are set to headline tomorrow with Jason Derulo closing the event this Sunday.
Multiple BRIT award nominees Jess Glynne and Years & Years along with rapper Dizzee Rascal and last year's X Factor finalist Fleur East are amongst the most high profile supporting acts. Also performing this year for the first time is local Norwich-born DJ and producer Bruce Fielder – known as Sigala.
Roy Trickett of ENVY Productions, organiser of Sundown, said: 'We've got lots of big names. The top three on each day are all headliners on their own.'
The event has also collaborated with music brands UKF, Defected, Drum & Bass Arena and Ministry of Sound.
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Each of these are bringing their own additions to an expanded line-up which caters for fans of several genres.
This year's festival is set to be bigger than ever before with the introduction of a new third stage and more facilities in and around the campsite.
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Mr Trickett added: 'It's a nice campsite, there's more space and we've put in an off licence so that people don't have to go all the way to Sainsbury's. It will give people a better experience than it just being a music festival.'
While the music does not start until tomorrow, many festival-goers will be arriving today to set up camp therefore heavy traffic is expected around the showground area.
Revellers are advised to use the shuttle buses and the dedicated pick up/drop off point to get to and from the festival.