Showgoers have been having a great time seeing all the latest looks at the annual Jarrold and EDP Norfolk Fashion Show.

Eastern Daily Press: Fashion Show by PSE Ekiko exclusively for Jarrold at the Royal Norfolk Show 2018.Picture: Nick ButcherFashion Show by PSE Ekiko exclusively for Jarrold at the Royal Norfolk Show 2018.Picture: Nick Butcher (Image: Archant © 2018)

Fashion fans have been flocking to the event which is repeated six times throughout today and treats people to a stunning showcase of summer fashion that puts the spotlight on five different themes.

First up is a mix of outfits inspired by holidays on the Broads and the north Norfolk coast, and this is followed by a sportswear sequence highlighting the fact that Jarrold is currently relaunching its Pilch Intersport store as the new look Jarrold Intersport.

Themes three and four also have a holiday vibe with a Mediterranean sequence followed by colourful tropical looks, and for the grand finale it is all about party wear.

Among the many fashion brands featured are Esprit, Benetton, Jaeger, Weekend Max Mara, Tommy Hilfiger.

Eastern Daily Press: Fashion Show by PSE Ekiko exclusively for Jarrold at the Royal Norfolk Show 2018.Picture: Nick ButcherFashion Show by PSE Ekiko exclusively for Jarrold at the Royal Norfolk Show 2018.Picture: Nick Butcher (Image: Archant © 2018)

The fashion shows - produced in collaboration with PSE Norwich and Ekiko Model Management - are also taking place tomorrow at the Jarrold and EDP Norfolk stand.

Fashion Programme on both Wednesday and Thursday:

10.45am Welcome to the Show

Eastern Daily Press: Fashion Show by PSE Ekiko exclusively for Jarrold at the Royal Norfolk Show 2018.Picture: Nick ButcherFashion Show by PSE Ekiko exclusively for Jarrold at the Royal Norfolk Show 2018.Picture: Nick Butcher (Image: Archant © 2018)

10.50am Introducing Dale Bullimore who will sing throughout the day in between the fashion shows

11am Fashion show

11.25am Jarrold beauty – summer Looks

11.50am Jarrold stylist – how to accessorise your summer wardrobe

Eastern Daily Press: Fashion Show by PSE Ekiko exclusively for Jarrold at the Royal Norfolk Show 2018.Picture: Nick ButcherFashion Show by PSE Ekiko exclusively for Jarrold at the Royal Norfolk Show 2018.Picture: Nick Butcher (Image: Archant © 2018)

12pm Fashion show

12.30pm Jarrold hair stylists

12.50 Jarrold stylist – how to accessorise your summer wardrobe

1pm Fashion show

Eastern Daily Press: Fashion Show by PSE Ekiko exclusively for Jarrold at the Royal Norfolk Show 2018.Picture: Nick ButcherFashion Show by PSE Ekiko exclusively for Jarrold at the Royal Norfolk Show 2018.Picture: Nick Butcher (Image: Archant © 2018)

1.30pm Jarrold beauty – summer looks

1.50pm Jarrold stylist – how to accessorise your summer wardrobe

2pm Fashion show

2.30pm Jarrold hair stylists

Eastern Daily Press: Fashion Show by PSE Ekiko exclusively for Jarrold at the Royal Norfolk Show 2018.Picture: Nick ButcherFashion Show by PSE Ekiko exclusively for Jarrold at the Royal Norfolk Show 2018.Picture: Nick Butcher (Image: Archant © 2018)

2.50pm Jarrold stylist – how to accessorise your summer wardrobe

3pm Fashion show

3.30pm Jarrold beauty – summer looks

3.50pm Jarrold stylist – how to accessorise your summer wardrobe

Eastern Daily Press: Fashion Show by PSE Ekiko exclusively for Jarrold at the Royal Norfolk Show 2018.Picture: Nick ButcherFashion Show by PSE Ekiko exclusively for Jarrold at the Royal Norfolk Show 2018.Picture: Nick Butcher (Image: Archant © 2018)

4pm Fashion show – Wednesday only

4pm Sale of many of the catwalk outfits – Thursday only

4.30pm Close of fashion show

Eastern Daily Press: Fashion Show by PSE Ekiko exclusively for Jarrold at the Royal Norfolk Show 2018.Picture: Nick ButcherFashion Show by PSE Ekiko exclusively for Jarrold at the Royal Norfolk Show 2018.Picture: Nick Butcher (Image: Archant © 2018)

Eastern Daily Press: Fashion Show by PSE Ekiko exclusively for Jarrold at the Royal Norfolk Show 2018.Picture: Nick ButcherFashion Show by PSE Ekiko exclusively for Jarrold at the Royal Norfolk Show 2018.Picture: Nick Butcher (Image: Archant © 2018)