Norwich City Football Club director speaks of delight at the venue hosting Take That concert
- Credit: supplied by DawBell PR
One of the bosses of Norwich City Football Club has said they are thrilled to be hosting pop superstars Take That at Carrow Road next year - and that big events such as this highlighted how the stadium has a life beyond football as a major entertainment venue for the east.
Take That will perform at Norwich City's stadium on Friday, June 16, the final date of their 22-date Wonderland Live tour which was announced at the weekend.
More than 30,000 people are expected to fill the home of the Canaries for the concert which will also feature All Saints as the support act.
Ben Kensell, Norwich City Football Club's commercial director, said: 'We're absolutely delighted and excited to be hosting Take That in Norwich for what I'm sure will be a fantastic and memorable night for everybody who attends.
'We've worked really hard to land this concert and bring one of the music industry's biggest and most entertaining acts to Norfolk.
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'Carrow Road is an exciting and flexible venue not just for football as the proud home of the Canaries, but also for huge concerts, gala evening events with major celebrities, conferences and a whole lot more.
'This is a lucrative concert for us and it's absolutely vital that our great stadium has a busy and active life that extends well beyond the passion and excitement of a match day – and Take That coming to perform here is a brilliant example of that.'
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Earlier this year rock legend Rod Stewart also graced the Carrow Road stage for a second time, and previous stars who have performed at the Canary's home ground include Elton John in 2005 and George Michael in 2007.
Take That – who this summer played to a crowd of 65,000 at London's Hyde Park – will also be going to Newcastle, Glasgow, Dublin, Liverpool, Sheffield, Birmingham, London, Swansea and the band's hometown Manchester during their tour.
The band are well known for elaborate live shows, and organisers have said the 2017 tour will 'bring fans their most exciting live experience to date.'
Past tours have featured everything from a giant mechanical elephant to a 70ft robotic man rising from the stage to a custom-made flying machine swooping over the audience.
Originally a five-piece band, Take That now perform as a trio after Robbie Williams and Jason Orange left the group.
Tickets for the Take That Wonderland Live tour will go on general sale at 9.30am on Friday at www.gigsandtours.com and www.ticketmaster.co.uk.
Admission prices for the Carrow Road date are seats £55, £65, £85 and £95 and pitch standing £59.
Tickets will only be sold through the above websites and not through Norwich City Football Club's ticket offices or website.