Norfolk bands showcase their music videos

Ben KendallNew music in Norfolk will be showcased as part of the first ever BBC music video festival. Organised by the people behind the BBC Norfolk Introducing music programme, the event is one of only a handful of its kind in the UK and draws together 40 local bands and video producers.Ben Kendall

New music in Norfolk will be showcased as part of the first ever BBC music video festival. Organised by the people behind the BBC Norfolk Introducing music programme, the event is one of only a handful of its kind in the UK and draws together 40 local bands and video producers.

It includes a number of unusual entries including Somewhat by Applecrunch. Alex Paton, the man behind the video, said it uses a range of sounds from crunching apples, party poppers, deflating balloons and belching, mixed with beats to create an unusual electro- track.

Producer Gary Standley said: 'This event will put local music in the faces and ears of the public. There is so much good material being produced locally and it deserves the wider audience this festival will provide.'

The BBC Norfolk Music Video Festival will run for two weeks and, alongside the local entries, features videos from Ireland, Germany and Australia. They will be shown on giant screens at Fusion, in the Forum, Norwich, home of Europe's biggest public television.

It coincides with Hot City Sounds, a music event which will see more than 130 bands performing at venues throughout the city over nine days.

Fusion is based in the former Origins museum. The gallery is used to broadcast films, images and sounds produced by local people. Visitors are invited to make their own contributions. The facility also includes a BBC Voices and Open Studio, which allows members of the public to draw on professional expertise to make their own films.

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The festival runs from June 29 to July 11.

For details on the Hot City event: www.myspace.com/hotcitysounds