New card rewards Cromer Pier regular customers

Olly Day and the cast launching the Cromer Christmas Special on the pier. Photo: Bill Smith

Olly Day and the cast launching the Cromer Christmas Special on the pier. Photo: Bill Smith - Credit: Archant © 2011

Stalwart customers at Cromer Pier are being rewarded through a new customer loyalty card scheme.

The Cromer Pier loyalty card design

The Cromer Pier loyalty card design - Credit: Archant

The popular seaside venue has just launched the venture, which sees customers who sign up for it, clocking up points which can be cashed in for a £15 voucher towards any show at the Pavilion Theatre.

Customers will earn points through a range of transactions from buying show tickets, and refreshments as well as for displaying advertising banners and introducing new customers.

Pier general manager Ian Hall said: 'By signing up to the new loyalty scheme customers earn enjoy a whole host of benefits simply by collecting points at the point of sale.

'The more you visit the more points you earn it's that simple.'

Customers simply present their personalised loyalty card at the point of sale.

The image used on the personalised card is taken from an original piece of art - a stunning picture of the pier - by local artist Samuel Thomas.

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The original painting can be seen on display in the Garden House Gallery in Cromer and is described as 'capturing the iconic Cromer Pier in all its character'.

Mr Hall added: 'We were extremely pleased when Samuel Thomas agreed to us using his iconic painting as the main image on our new customer loyalty scheme card. He has captured the pier in such a beautiful way that it almost invites you to want to visit'

Scheme members benefits include:

•A personalised loyalty card

•The power to earn points towards rewards

•Exclusive card holder events

•Guaranteed entry into a Monthly and Annual prize draw

•Additional loyalty card offers throughout the year

•Regular e-newsletters

•Special monthly rewards – via email only

Typical points awarded include; 5000 per person booked to see Summer Seaside Special and 2000 bonus points for people booking all three Summer Seaside Special Shows in the same year; 5000 for displaying a roadside banner; 2000 points per person booked to see any other concert; 2000 for introducing a new customer, or displaying a poster, and 100 per £1 spent in the bar/ coffee reef or Footprints gift shop.

When 100,000 Points have been earned you may then redeem them against a FREE £15.00 voucher towards any show

To sign up for the scheme visit, call the box office on 01263 512495, or pick up a registration card at any of the outlets on Cromer Pier.

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