From watching big bands to making mud pies, people love Latitude for different reasons.
The festival can be a gateway for parents and children, an idea being tested out for the first time by Lisa Green, from Dereham, and six-year-old son Olly. 'We have been [to Latitude] before but this is the first time with the children,' said the 47-year-old. 'You don't drink to the extent you would without the kids but it has been brilliant.
'The little ones can tend to charge off a bit so it can be tricky.'
She said her highlights had been the river light show and The Coral, who were 'brilliant'.
'There is lots for kids to do,' she said. 'We would probably come back with the kids but be a little less focused on the bands.'
Not everyone was into the vibe of the festival.
Fifty-two year old Will Ellerby, from Norwich, had spent £80 on a ticket for the day and made the journey from Norfolk simply to watch one fifth of the Velvet Underground.
'I don't like the crowds and I don't like the commercialisation of festivals,' he said. 'I live half an hour down the road so I couldn't not come to see John Cale.
'Until then I am just hanging around.'
One thing stood out for Andy Rosser, who was there with partner Julie Forder and children Murphy, nine, and Ivy Rosser, six.
'It is probably the cleanest festival I have ever been to,' he said. 'I have been to Download and Leeds Festival and within 24 hours there is litter everywhere but it is really nice here. It is great for the kids too as there is lots for them to do. This is their first time at a proper festival.'
The Coral were a particular highlight for the Old Catton family, with Ivy declaring them better than popcorn.
Mr Rosser added: 'Leon Bridges was brilliant. He is someone I never thought I would get a chance to see live.'
Tim and his 10-year-old son Toby Holder were relaxing by the river at their seventh consecutive Latitude, having made the half-mile trip from Brampton.
Mr Holder said: 'We've been coming here since it started.
'This is our seventh consecutive year and we have been taking the children since they were little.
'Its just good fun, relaxing and something a bit different.'
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