Organisers are busy putting the final touches to Norfolk's biggest free pop festival, which is set to attract thousands of people to the heart King's Lynn in the coming weeks.

Chart-topping band The Feeling are one of the biggest acts set to star at Festival Too this year and 10,000 people are expected to pack the Tuesday Market Place for the band's performance on the final night.

The pop band is well-known for hits including Love It When You Call, Never be Lonely and Fill My Little World and are touring to promote their new album Together We Were Made.

Energetic rock band The Hoosiers, who are currently touring with their re-released second album, will also share the stage at the climax of the festival on Saturday, July 9. Both will perform after 8pm.

Pop starlet Sophie Ellis-Bextor, who is married to The Feeling's Richard Jones, will take to the stage on the Tuesday Market Place at about 9.30pm the night before.

The award-winning artist, who shot to fame 10 years ago with UK number one hit Groovejet, is back touring with album number four – after having baby number two.

Speaking about how she manages to juggle young children with a recording career and international tours, she said: 'I don't really – it's quite chaotic, you have to just not fight it.'

She added: 'I'm having an amazing time right now. It really is the best it's ever been.

'I'm still completely excited, and I think that's vital because there's nothing more unsexy than a jaded pop star.'

The festival will start on Saturday on King Staithe Square with an Elton John tribute act at 8.30pm which will be followed by a fireworks display at about 10.30pm.

There will then be performances from local bands The Yesterdays and 80s icon Howard Jones next Friday on the Tuesday Market Place with Birkenhed and the UK's leading Lady Gaga tribute act performing the following night.

The Lightning Seeds, well-known for their hit single Three Lions, will also perform from 9.30pm on the Tuesday Market Place next Saturday (July 2).

Alan Taylor, one of the festival organisers, said: 'The line-up is fantastic – the best we've had for years.

'We have well-known acts every night and it is going to be fantastic to have these acts performing to a packed Tuesday Market Place.'

Carolyn Wright, chairman of the festival commitee, added: 'The festival will be wonderful for everybody and I believe the atmosphere I witness every year simply states Festival Too is here to stay. We will continue to steer Festival Too in the only direction we know how – to the very heart of thousands of people who enjoy Festival Too.

'For they know they are arriving to enjoy the most exciting headline acts, high-calibre tribute bands, local aspiring bands and some quirky acts.'

Admission to all the gigs is free with sponsorship from local businesses and bucket collections helping to cover the cost of staging the event.

Atomic Kitten, Toyah Willcox, Deacon Blue, The Stranglers, Bad Manners, The Human League and 10cc have headlined at previous events.

Festival Too started in 1985 with the aim of providing free entertainment to the people and visitors of West Norfolk and is now one of Europe's biggest free festivals.