Christmas spirit burst into life in King's Lynn at yesterday's light switch-on.
Despite being voted out of the X-Factor, hundreds turned up to see Paul Akister turn on the town's Christmas lights display.
The 25-year-old singer took to the stage along with 2013 X-Factor alumni Rough Copy.
Cast from upcoming Corn Exchange Pantomine Snow White and the Seven Dwarfs, including Sue Holderness of Fools and Horses, also warmed the crowd during a chilly evening.
The event marks the start of late-night shopping every Thursday until Christmas, with shops open until 8pm and free parking in council-owned car parks to boost festive trade.
A new festive light show was also displayed on the Custom House, which will run every day between 4pm and 10pm until the New Year.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here