The streets are busy, lights are twinkling, music is playing and it's all feeling rather festive.
But how can you capture the moment and grab some great photos to remember the festive atmosphere - and share with friends, family and social media followers too?
Christmas in the City, supported by Chantry Place, celebrates all that is magical about Norwich in the festive season. From the shops and entertainment, to the places to eat, happy crowds, great atmosphere and plenty of photo opportunities, there's plenty to enjoy in Norwich this Christmas.
It can be tricky taking photos at this time of year. The lights don't show in the daylight or seem to be fuzzy in every picture in the dark. Sometimes the sparkle is so bright that everything else fades and your little ones fade next to the decorations.
Or that whole street of lights, which looks brilliant in real life but grey and not at all Christmassy in your picture.
But take a close up and Christmas magic is restored! Pick individual items or a shop window you love.
Or just take a cheery selfie!
Luckily, with today's digital cameras, we can experiment and instantly see the results, taking several shots until we get one we like.
But what to photograph?
Find beautiful decorations, lights, and displays that inspire you to snap away.
Try different angles, get closer, move left or right, bend down and aim up or squat down and take a child's eye view for something different. Look at the screen preview for an idea of what the photo will be like.
Tap on the area of the screen that you want to be in focus and experiment blurring the background or the foreground.
Don't worry about grey days, look for puddles near lights and get low for some really atmospheric reflections. Or keep an eye out for striking business decorations.
Norwich has plenty of photo opportunities for capturing fun or meaningful pictures this festive season.
Just have a wander and enjoy.
Head to the giant stars at the entrance to Chantry Place for some great photos.
Blogger Lyndsey O'Halloran of Me, him, the dog and a baby! enjoyed taking photos while in the city.
Lyndsey said: "We visited Chantry Place on a family day out in Norwich. We had lunch in the dining terrace after a trip to the cinema and made sure to see the stars while we were there. Erin asks to see them every time we're in Norwich and always wants a picture!"
Paul McCarthy, general manager at Chantry Place, said: “Our tunnel of stars on Chantry Square, along with our destination Christmas selfie wall in the centre, have proved a big hit again this year with all ages getting into the Christmas spirit and we love seeing all the selfies and smiles being shared on our Instagram page.
"Of course, face coverings are now mandatory in the centre when shopping and browsing, but our retailers are enjoying how busy it is in the build up to the festivities.”
Stroll the city centre for some great festive photo opportunities from decorated shops to street entertainers, to lights and Christmas trees.
Taking pictures of Christmas trees can be tricky as the tree is dark, the lights are bright and the decorations reflect the twinkling.
It means cameras on auto settings can get confused about light and focus, try getting close to highlight just one or two decorations or blur the background to help the tree stand out.
Try and avoid flash as that will cancel any ambient light, killing off that warm Instagram-cosy feel.
Playing with underexposure can help as it will make lights appear dimmer.
Place your finger on a brighter part of the preview screen to underexpose, before clicking the shutter.
Keep as still as possible to avoid a fuzzy photo, or deliberately blur and move to give a sense of colour and ambience rather than a clear picture.
Most of all, have fun and aim to try and capture the Christmassy essence of your fun day out in Norwich.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here