Cinema's mystery film preview series
HELEN ASHWORTH, EDP Chief Reporter It's the ultimate twist in a Hollywood blockbuster mystery — in fact, it's so secret, you won't even know which film you are going to see.
HELEN ASHWORTH, EDP Chief Reporter
It's the ultimate twist in a Hollywood blockbuster mystery — in fact, it's so secret, you won't even know which film you are going to see.
Norwich has been selected as one of only three places in the country to pilot a nationwide first for filmgoers – secret early screenings of the biggest movies.
And for those sick of knowing acres of plot and all the best jokes before getting through the cinema door because of all the hype, it's the definitive answer.
Under the new 'Film TBA' system, cinema-goers will buy a ticket to a film they won't even know the title of.
They are guaranteed an exclusive showing of a movie up to two months ahead of its official UK release.
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It means fans can see a movie without being swamped by pictures, clips, reviews and previews, like in the case of the heavily promoted new Bridget Jones film, The Edge of Reason.
The film is not released until next month, yet already plots including the much-publicised film fight between stars Colin Firth and Hugh Grant over Renee Zellweger, who plays Bridget, are common knowledge.
Kate Harris, of UCI, said: "Film TBA allows you to see a new, big movie before anyone else and be able to judge it on it's own merits without having your opinion already tainted.
"The films we've secured are of the very highest calibre and audiences are guaranteed to not only see a great selection of new blockbusters but be among some of the only people in the UK to be given this special sneak preview."
Film TBA will run once a fortnight at UCI in Norwich from Monday.
The forthcoming titles have been specially selected for their word-of-mouth potential, and are set to throw up a few surprises and create a buzz well before the rest of the public get to see them.
Film TBA customers will be encouraged to give feedback on each film, and as an extra guarantee, if the film proves to be not to your taste, you can opt out within 30 minutes and get a full reimbursement.
The practice of showing mystery films is already popular in Germany, and will take place in a Manchester UCI and the UCI in Greenwich, London, as well as Norwich.
For details, call 08700 102030.