Aha - it's the news we should have been expecting: not only is broadcaster Alan Partridge the voice of North Norfolk Digital, he's also the BBC's Voice of Brexit.

As a Brexiteer, Alan will be returning to the BBC with a new series in spring 2018 after a 15-year hiatus which saw his creator Steve Coogan take him on tour to not only Sky but the silver screen (who can forget the red carpet launch in Anglia Square?).

'Alan would have voted Brexit for sure. Hard Brexit, given the choice. He's a Brexiteer because the Daily Mail told him to be,' said Coogan.

'He's inept but also honest and well-intentioned. He tries not to be sexist, then is sexist. He's the kind of person, a bit like my dad, who tries to impress but it comes out all wrong.'

And if you can't wait until next year…you don't have to. The BBC has also lined up an hour-long special celebrating 20 years of Partridge since his radio debut which will air on BBC2 around Christmas.