It is one of the biggest events of the year in North Norfolk.
A week of festivities got underway in Sheringham at the weekend as the town stages its annual Carnival celebrations.
Organisers have dedicated this year's event to former town crier and carnival stalwart Tony Nelson, who passed away in June.
His widow, Hilary, crowned Carnival Queen Abby Dowsett-Olby, and her Attendants, Chloe Hambling and Natasha Grand, along with Prince and Princess Jack Yaxley and Lottie Cunningham-Brown, during one of the highlights of this year's festivities on Sunday.
Mr Nelson's successor, Town Crier Andrew Cunningham-Brown, said: 'The highlight of the Carnival for me is leading the parade. Being able to go around the town, I didn't realise how many people actually come out and support us until last year when I was honoured to walk with Tony Nelson on his last parade and to see thousands of people literally lining all of the streets of the route was just unbelievable.
'Before I'd only ever seen it from one spot but in just 15 years of living here it was absolutely phenomenal.'
When asked what the Carnival means to Sheringham, he added: 'It's a great opportunity for people from inside Sheringham, North Norfolk and beyond to come and see the beautiful town we have and how everybody comes together to put on a real show for the week.'
Hilary revealed Tony was so pleased the town found a new Crier. And she praised the Carnival volunteers for organising the 'special' event.
Speaking at the Crowning ceremony, she added: 'He (Tony) would have loved every moment of it.'
Highlights for the rest of the week include: Tuesday, August 1: Street Races, 6pm in High Street.
Wednesday, August 2: Parade Day. Events throughout the day include talent show at Sheringham Little Theatre at 1pm, dancers at 2.30pm. Children's fancy dress competition at 4.15pm on Tesco forecourt. Parade assembles at 4pm, sets off from Station Road car park at 6.30pm.
Thursday, August 3: Tug of War on the Leas at 6pm.
Friday, August 4: Duck Race in the beck at 10am, Bugs and Beasties fancy dress flyer on the North Norfolk Railway. 6.10pm departure. Vintage Tea Party with WI Lyons Corner House-style 'Nippies' at St Joseph's church hall, 2.30-4pm.
Saturday, August 5: Beach party from 12.30pm on east beach. Games, make a model sea monster competition, tide fight etc.
Sunday August 6: Sandcastle competition from 12.30pm on the beach in front of the Leas. Torchlight procession sets off at 8pm from the Lobster for grand firework finale.
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