Latitude hits the ground running today - here are 10 acts to look out for.
1. Lily Allen
A late addition as headliner of the Obelisk Arena, but after taking to the main stage at Glastonbury last month, she's shown she can work a big crowd.
2. Kelis
Practically a veteran of the pop scene, Kelis will be bringing her milkshake to the Obelisk Arena.
3. Mogwai
Another veteran act, Mogwai will be shredding on the BBC Radio 6 Music stage as headliners.
4. David Bailey with Tim Marlow
A legend of the 60s and an icon in his own right, photographer David Bailey will be in discussion with art critic Tim Marlow in the Film and Music tent.
5. Goat
Experimental Swedish rockers known for their stunning live performances. Something a bit different.
6. Jimi Goodwin
Tucked away early on the BBC Radio 6 Music stage, the Doves frontman has built a steady buzz with his solo work.
7. Dara O'Briain
The biggest name in the comedy tent is not to be missed.
8. Luke Wright
The UEA graduate will be on the Poetry stage early evening.
9. Rhys James
A comedian and writer known as one of the funniest people to follow on Twitter, James is on the Literary stage early in the day.
10.Kwabs
A young man at the forefront of the electronic soul movement, Kwabs will be at iArena early evening.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here