Norwich boxer Sam Sexton can help put a smile back on the face of British boxing this weekend when he challenges for the biggest prize on the domestic stage.

The 27-year-old faces home favourite David Price in Liverpool tomorrow night when the sport will once again be challenged to prove itself to the British public.

It comes against a backdrop of controversy surrounding the staging of a fight between Dereck Chisora and David Haye, who brought boxing into disrepute after brawling at a post-fight press conference in Munich in February.

But the man behind Sexton v Price is adamant fight fans will see the true side of boxing this weekend.

Maloney said: 'Thankfully David and Sam are both gentlemen and will give fans a fight to remember.

'There has been no trash talking and whoever wins will be proud to call themselves British and Commonwealth champion.'

'Tyson Fury tried to lessen the title by refusing to face David. Chisora and Haye have brought bad publicity to the sport. Obviously I am backing David to win, but Sam is a very good fighter and been a delight to work with during the build-up.'

Sexton has always refused to be drawn into pre-fight hype, and this weekend's confrontation with his former GB amateur team-mate is no different.

'I have a lot of respect for David Price,' he said. 'There is no point me shooting off my mouth, saying I am going to do this and that. It's what happens in the ring that matters.'

Price's trainer Franny Smith clearly respects the Norwich boxer, saying he will be his charge's most dangerous opponent to date and warned Price's fans not to assume Sexton will be blasted out in the early rounds.

Smith reckons former Commonwealth champion Sexton has the ability to stretch 6ft 8in Price like nobody has done before.

'The way we've adopted this training camp, we've put Sam Sexton in our heads as better than he is,' said Smith. 'We've made Sam Sexton the fastest puncher we've faced, so there's a challenge straight away.

'We look at Sam's defensive work in his last fight against Larry Olubawimo, he was good so we've taken that on board.

'We've taken on board Sam when he boxed Martin Rogan and was hitting him with combinations. So we've put all the best bits of Sam Sexton into our training.

'And we've tried to work on areas of our game to try and counter all the positives of Sam.

'He's not unorthodox, he's got quick hands and quick feet and does everything pretty well. '

On expectations of another early knockout, Smith added: 'I don't think Sam is going to get sparked out and I'm anticipating Sam going a long way in the fight.