You've heard of the Race to Dubai. Stand by now for Norfolk's own Race to Celtic Manor – a new competition series for amateurs.

It's the brainchild of brothers Ben and Sam Phillips, who set up their Norwich-based business, Golf Days UK, in September last year. They run corporate, society and charity golf events in East Anglia and are now also launching their own amateur tour.

The Norfolk Tour 2011 – the Race to Celtic Manor – is a series of ten events, starting on February 18 at The Norfolk, and aimed particularly at golfers, both men and women, who are not members of clubs but would like to play regularly in competitive events.

There will be prizes each month as well as an order of merit, tracking the fortunes of players using their best five stableford scores. The player who tops the table at the end of the season will win a one-night break for two at Celtic Manor and a round on the 2010 Ryder Cup course. The runner-up will receive a custom fit set of irons from Chris Potter of Norfolk Premier Golf, who is also supplying the monthly prizes.

Ben Phillips belongs to Weston Park, but his brother, Sam, is not a club member, and his enthusiasm to play in competition was the spark for this new idea.

Other tour events will take place throughout the year at Weston Park, Bawburgh, Barnham Broom Hill course, Costessey Park, Royal Norwich, Heacham Manor, Dunston Hall, Wensum Valley championship course and Great Yarmouth and Caister.

The brothers are also aiming to 'do different' with their golf day packages. 'We've been on quite a few golf days and some can be a bit boring – they're just bacon roll, golf and meal,' said Ben Phillips.

Their versions can include a pre-play presentation about the golf course, video and photography, first tee announcement and BlackBerry scoring to run a leader-board. For more information or to register for the tour, visit www.golfdaysuk.co.uk