Picture gallery: Holt crowds cheer in the Olympic torch
The quaint north Norfolk town of Holt welcomed the Olympic torch with an array of flags and enthusiasm fit for a city centre venue.
The high street was lined with families, tourists and locals covering the pavements several layers back.
The torch was preceded by official Olympic cars and policemen high-fiving the crowd before the flame finally made its arrival at 3.32pm.
It was carried by fourteen-year-old Alfie Hewett from Norwich who is wheelchair bound after having open heart surgery and a hip disease.
Michael Seger, 49, of Norwich, also carried the flame after he was nominated by his partner for overcoming a troubled youth and finding inspiration in running.
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And Pete Smith, 70, of Wymondham, was nominated for his contribution to football in the local area, he also carried the flame.
The 5,00 piece home-made bunting, made by the town's Adult Day Services, have hung along the route since the Queen's Jubilee, and added to the patriotic atmosphere.
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Ronnie Mills, five, from Sheringham. watched from Letheringsett Hill in the town with his family.
Whilst waiting for the torch arrival said: 'I won't ever see this again, I'm very excited.'
His grandma, Barbara Hall, said: 'It's a once in a lifetime opportunity and the crowds are so excited.'
Sandy Philpotts was visiting a friend in Suffolk. She said: 'I love Norfolk and am so excited and honoured to see the torch coming through here. Everyone is coming together as a community.'
The town even had a visitor from the other side of the world.
Sharon Orr, 53, from New Zealand, is visiting family in Norfolk and said it was a 'pleasure' to be in Norfolk for the event.