Picture gallery: Holt crowds cheer in the Olympic torch
The quaint north Norfolk town of Holt welcomed the Olympic torch with an array of flags and enthusiasm fit for a city centre venue.
The high street was lined with families, tourists and locals covering the pavements several layers back.
The torch was preceded by official Olympic cars and policemen high-fiving the crowd before the flame finally made its arrival at 3.32pm.
It was carried by fourteen-year-old Alfie Hewett from Norwich who is wheelchair bound after having open heart surgery and a hip disease.
Michael Seger, 49, of Norwich, also carried the flame after he was nominated by his partner for overcoming a troubled youth and finding inspiration in running.
And Pete Smith, 70, of Wymondham, was nominated for his contribution to football in the local area, he also carried the flame.
The 5,00 piece home-made bunting, made by the town's Adult Day Services, have hung along the route since the Queen's Jubilee, and added to the patriotic atmosphere.
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Ronnie Mills, five, from Sheringham. watched from Letheringsett Hill in the town with his family.
Whilst waiting for the torch arrival said: 'I won't ever see this again, I'm very excited.'
His grandma, Barbara Hall, said: 'It's a once in a lifetime opportunity and the crowds are so excited.'
Sandy Philpotts was visiting a friend in Suffolk. She said: 'I love Norfolk and am so excited and honoured to see the torch coming through here. Everyone is coming together as a community.'
The town even had a visitor from the other side of the world.
Sharon Orr, 53, from New Zealand, is visiting family in Norfolk and said it was a 'pleasure' to be in Norfolk for the event.