King's Lynn Town yesterday announced Reeds Homestore will continue as the club's 'top-tier' sponsor for the forthcoming season.
Reeds of Downham Market and Ely decided to take up the option of continuing their support into a second campaign.
Linnets chairman Buster Chapman said: 'We are delighted that Reeds Homestore is sponsoring us again. It has been fantastic working with them over the last year and we look forward to another great season with them.'
The firm will have their name on Lynn's shirts as well as, among other things, offering fans a range of special discounts.
'All of our staff will be right behind Lynn as they step up to the challenges of the Evo-Stik Premier Division,' said Reeds' owner and managing director, Jim Carlile.
Lynn visit St Neots Town for their latest friendly tonight.
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