Norwich Olympic hopeful to appear in television advert

A Norfolk paralympian is set to feature in a national advertising campaign in the run up to his competing at the Paralympic Games in 2012.

Shotputter Danny Nobbs will appear on advertising billboards at Norwich Railway Station during July and national press and TV adverts alongside Olympic champions Christine Ohuruogu, Darren Campbell and world champion Jessica Ennis from August.

Mr Nobbs is a sponsorship consultant at the Aviva offices on Surrey Street and lives in Attleborough. His employers have offered Danny a year's paid sabbatical to concentrate on his training.

The 31-year-old said: 'All the staff at Aviva are aware of what I'm doing and support me all the way. To have the support of Norwich is massive, it gives me a real boost in training and competition.

'Even when I'm out day to day people stop me to ask me how I'm going and say good luck, it's nice to know that people are looking out for you.'

The TV ad will depict the journey that the athletes take in preparing for the games, using a yellow track to represent Aviva's support to both Paralympic and Olympic team GB since 1999.

Heather Smith, Aviva's marketing director said: 'It's great that we can give Danny the extra help of a paid sabbatical so he can fully dedicate himself to competing with the best in the world next year.'

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Mr Nobbs, disabled following a motorbike accident in 1996, realised with a year to go that he needed to step up his training for the games, and when he mentioned it to his employers they let him have time off.

He said: 'I'm really grateful to Aviva, and I know that if I go to the Paralympics that a number of the staff will go to see me compete.

'It would mean a lot to me to see the people who have supported me and been with me through all this there, at the games.'

Danny is the UK's number one F54 shot putter and second in his class worldwide. He also holds the British record for his class.

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