If last season's football kit was one of two halves, this one is a return to form for Norwich City. There were some tired eyes out there after last season's performance, but, at the end of the day, it's time for the fans to move on and get behind the team.
Whether you like the kit or not, it's great to see the Canaries ditch the schoolboy design. Players would run through brick walls for this kit.
It looks really good on paper and the makers have clearly given it 110%.
Your Dolce and Gabbanas, Tommy Hilfigers and Guccis of this world will no doubt be fans, as this no-nonsense kit is definitely (Victoria) Beckham territory.
After designers lost the dressing room last year, fans will hopefully be keeping this one in the locker and won't be having nightmares about it for years.
After all, you can't win the fans over in July, but you can lose them.
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