West Brom loan flop has helped prepare Alex Pritchard for success with Norwich City

Alex Pritchard was Norwich City's most expensive summer signing. Picture by Paul Chesterton/Focus Im

Alex Pritchard was Norwich City's most expensive summer signing. Picture by Paul Chesterton/Focus Images Ltd - Credit: Paul Chesterton/Focus Images Ltd

An unsuccessful loan spell has made Alex Pritchard even more determined to make a success of his move to Norwich City.

The £8million signing spent the second half of last season on loan at West Brom but made just three substitute appearances for Tony Pulis's team.

That followed his recovery from an ankle injury picked up when playing for England at the European U21 Championships last summer – as Tottenham looked to get the attacking midfielder Premier League experience.

'It was a difficult time for me at West Brom,' the 23-year-old reflected. 'I wouldn't say anything bad about the club but it was difficult, not much game time, for reasons that I don't know why.

'But I'm here now, I'm a Norwich City player, I'll learn from that and I just have to get on with it.'


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That frustrating period followed two excellent loan spells, with Swindon in League One in 2013/14 and then Brentford the next season.

'It's not one I regret, it's football you get on with it,' Pritchard continued. 'Injuries are football. The loan move, if it comes off – Swindon came off, Brentford came off – but I had one that didn't come off, that's football, you get on with it.

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'Now I'm here and I'm happy to be here but I'll learn from last year.'

It is that time with Brentford – scoring 12 goals in 45 Championship games – which made the youngster such an appealing prospect to the Canaries.

'You've got to be up for every game, it doesn't matter if it's Newcastle away or wherever, you have to be ready because everybody is good in this league,' the playmaker said.

'It's tough, it's different opponents not just every week, it's Saturday-Tuesday. It's tough but we've got a good squad for that.'

Pritchard felt it was the right time to leave Spurs though, adding: 'It is disappointing to leave there not knowing I got a fair chance but I couldn't wait to leave really, I know they've got bigger and better things, they've got Champions League on their mind.'

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