West Brom boss Roy Hodgson in despair over poor Premier League home form following defeat to Norwich City
Roy Hodgson is under no illusions that West Brom are locked firmly in a relegation dogfight to secure their Premier League status.
The Baggies' boss was forced to digest a seventh home league reverse at the Hawthorns after watching Norwich's clinical counter-attacking surges secure all three points.
Shane Long's second half penalty cancelled out Andrew Surman's volley prior to the interval but it was the Canaries who had the final say when Steve Morison rose at the back post to despatch Grant Holt's cross.
'We've been in a relegation fight all season so of course this result does not help in that regard,' said Hodgson. 'Morale is nowhere near as high now as it was last season when we were winning games or not getting beaten.
'It's a very common dilemma - and it's a dilemma that comes about because we're in a results-orientated business.
'Every time you are not winning, everybody at the club is unhappy. We're unhappy, the players and the staff are unhappy, the fans are unhappy.
'If we could have won today, we would have been sitting here thinking the horizon was looking very blue and there is a lot going for us. But we didn't and we lost to a close rival. It is as it is and we have to deal with it.
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'Words don't help a great deal and you do have to be careful in training sessions that you don't make any problems worse by highlighting them too much.
'To some extent, you judge the players more harshly when you lose than when you win. When you win, the victory and the fact you're happy with three points covers up a multitude of errors.'
Hodgson felt his men had been 'mugged' by the Canaries after dominating territory and possession for sustained spells.
'All defeats are painful, especially the ones here at home,' he said. 'Wigan was a very similar situation where we lost the game to two counter-attacks after such a lot of chances and possession. It was the same again today. I didn't think we played very well in the first half.
'We had a little spell before half-time when we actually played better and started playing the type of football we are capable of playing, and, amazingly enough, it was in that spell they scored their goal.
'In the second half, we showed a lot. We plugged away and plugged away and got it. Then we got mugged again on another counter-attack.
'Norwich were able to hang on for a victory that I'm sure their manager felt they deserved through their organisation and determination.
'We had a couple cleared off the line and their keeper made a few good saves. Our goalkeeper, quite frankly, wasn't really involved if you don't include his long kick-outs. But that's football. We've got to get over it and deal with it.'
Hodgson accepted Albion's fate could hinge on transforming their wretched results at the Hawthorns. The Midlands outfit remain the lowest home scorers in the top flight after Long's penalty took their overall tally to eight league goals in 11 games this season.
'We need to try and get back to winning ways and in particular get back to winning ways at The Hawthorns because it must be very frustrating for the fans that come and see us losing at home so regularly,' he said.
'This is as bad a home run as I've had in my career but luckily we've taken points away from home. I've had lots of times in my career where I've had lots of away defeats.
'I don't think I can remember seven home defeats. It's a very negative statistic and there is no way I can say anything which changes the obvious negativity of that statistic.
'For a team like ourselves, if we're going to survive in this league and get to where we want to be, we need to take points at home - and once again we've failed to do so.
'There is only one way to redress losing situations and that is to win.'