Victory against Leicester in FA Cup could net Norwich City �1million
The magic of a long-awaited FA Cup run has got football fans buzzing ahead of Norwich City's fifth-round clash with Leicester City tomorrow – and victory could bring the Canaries a cash windfall of more than �1m.
With Paul Lambert's side defying expectations in the Premier League to look all but safe from relegation with 13 games to go, the FA Cup is suddenly offering a huge chance for the club.
The most famous cup competition in the world is renowned for its cup upsets - and so success against the Championsip's Foxes is far from guaranteed.
But if Lambert can guide his spirited side to continue their excellent form - winning six and losing just one of their last nine games - then a fairytale season will begin to have a memorable gleam for the club's supporters.
It would continue to ease pressure on the club's balance books as well.
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Victory tomorrow is worth �180,000 in prize money and �212,000 in television revenue for the next round, equalling a minimum �392,000.
The Canaries then split gate receipts for the match, which is thought to be worth around �250,000 to them, taking the minimum amount to �642,000.
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If City were then to get a home draw in the next round that could be worth around �300,000 - but should it be an away tie at a big club such as Arsenal or Liverpool, that figure could be more like �400,000.
With �157,500 already won in prize money in the third and fourth rounds, victory against the Foxes would mean the FA Cup would have boosted the club's coffers by more than �1m this season.
All figures quoted in this article are taken from an official January 2012 FA report entitled 'The Financial Impact of the FA Cup', which contains analysis from financial experts Deloitte.
The report states: 'In keeping with 2010/11, should the FA Cup winner be a Premier League or Championship club entering at the third round stage, it will receive a total of �3.4m in prize money.
'In the 2010/11 competition, the two clubs eliminated at the semi-final stage each received �450,000 with the runner-up and winner receiving �1.8m and �2.7m respectively across the semi-final and final matches.
'The competition can provide important financial benefits for participating clubs at all levels of the English football pyramid.
'For example, Manchester City earned �3.4m in prize money and �900,000 in TV payments from winning the competition in 2010/11.'
Of course the excitement and joy that a cup run can bring is priceless for Canaries supporters, particularly after a barren record in the last 20 years that has seen City reach the fifth round just three times since reaching the semi-finals in both 1989 and 1992.
Tickets for the match are on general sale and still available, priced at �25 for adults, �15 for over-65s, �10 for under-16s and �5 for under-12s. See www.canaries.co.uk for further details.
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