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Sponsor of new Norwich City kit revealed

PUBLISHED: 12:00 16 June 2016 | UPDATED: 12:44 16 June 2016

Aviva will retain sponsorship of the Norwich City kit for one more year but the logo will be the Community Fund. Photo: Paul Chesterton/Focus Images Ltd

Aviva will retain sponsorship of the Norwich City kit for one more year but the logo will be the Community Fund. Photo: Paul Chesterton/Focus Images Ltd

©Focus Images Limited www.focus-images.co.uk +447814 482222

Aviva will continue to be Norwich City's main sponsor for a further year, the club announced on Thursday, which will see the Aviva Community Fund logo on the team shirts for the 2016/17 season.

Aviva Community Fund will be Norwich City's shirt sponsor for the 2016/17 season.Aviva Community Fund will be Norwich City's shirt sponsor for the 2016/17 season.

The deal announced today is an extension of the three-year Community Partnership between Aviva and the Canaries which begins at the start of the 2016/17 season.

The Aviva Community Fund offers support and funding for causes across the UK.

Lindsay Forster, Aviva’s customer marketing director, said: “We are delighted to be able to extend the main club sponsorship with Norwich City FC and have the Aviva Community Fund proudly displayed on the club’s shirts next season.

“The Aviva Community Fund helped over 400 local community groups across the UK last year, and it will be bigger and better this year with the help of the Norwich City sponsorship.

Previous Norwich City shirt sponsors

1983-86: Poll Withey

1986-89: Fosters Lager

1989-92: Asics Sports Shoes

1992-97: Norwich & Peterborough

1997-2001: Colman’s

2001-03: Digital Phone Company

2003-06: Proton Cars

2006-08: Flybe

2008-16: Aviva

“The partnership has been a fantastic experience for us, our customers and our employees and we’re really glad to be able to extend it through our continued work in the community.”

Steve Stone, Norwich City’s Interim Chief Executive, added: “We are delighted to be embarking on a record ninth year with Aviva as our main Club sponsors.

“Having concluded an extensive period of negotiations regarding the sponsorship, it became clear that this was the best fit for the Football Club.

“It provides continuity with a brand well-known both locally and in the global market place, as well as one that shares our community-minded objectives.

“We were already looking forward to working with Aviva as our official Community Partner during this season and the continuation of the main sponsorship also helps us again profile the work of the Aviva Community Fund, which has supported hundreds of good causes both locally and across the country.”

Details on the official launch of the 2016/17 home kit will be released in due course.

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