Rumour mill: Steve Bruce insists Norwich City’s Robbie Brady price is still not right for Hull City

Hull City's Robbie Brady is a prime Norwich City transfer target. Photo: Anthony Devlin/PA Wire.

Hull City's Robbie Brady is a prime Norwich City transfer target. Photo: Anthony Devlin/PA Wire. - Credit: PA

Norwich City and Hull City remain at loggerheads over the price it will take to bring a conclusion to the Robbie Brady transfer saga.

Tigers' boss Steve Bruce went public to confirm the Canaries' interest in the Republic of Ireland international – which has continued despite a number of offers being turned down. Norwich manager Alex Neil insisted the yellows had lodged their latest 'really good and fair offer' after Friday's night's 3-1 friendly victory at Cambridge United.

But at the same time Bruce – following his Championship outfit beginning their pre-season with a 2-1 win at North Ferriby United – seemed to suggest that approached had been snubbed as the battle to see which club blinks first continues.

'Robbie has had a great few years here and we don't want him to go,' Bruce told the Hull Daily Mail.

'We understand the situation we're in, he's got a year left on his contract, and if someone meets the valuation then he'll probably move on. Robbie wants to play in the Premier League and that's pretty obvious for a lot of players.

'I've heard all these rumours that we've agreed a fee with Norwich but that is not true. It all depends on if Norwich meet the valuation. We've said all along of what we thought the valuation was. We've said from day one that when you get relegated everybody becomes a potential target. Robbie is obviously one that is wanted. At the moment they've not met the valuation.'

The speculation that a deal for around £7million is close to being completed intensified on Friday when Brady missed his current team's warm up fixture. Bruce insisted that absence was however down to a bout of sickness.

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While the future of the Hull man is creating a huge talking point, it appears Neil and City's hierarchy are still trying to complete other business. HITC Sport have named Norwich as the other club, alongside fellow Premier League new-boys Bournemouth, to be keen on Crystal Palace hitman Glenn Murray.