Richard Money wants to take Norwich City’s academy ‘to the next level’

Norwich Citys new academy manager Richard Money during an FA Cup replay against Manchester United at

Norwich Citys new academy manager Richard Money during an FA Cup replay against Manchester United at Old Trafford during his Cambridge United days. Photo: PA SPORT - Credit: PA

Incoming Norwich City academy manager Richard Money wants to help take the club 'to the next level'.

The 61-year-old will take up his new role with the Canaries in early January having recently worked as academy director of MLS side Atlanta United in the USA.

Money, who boasts an impressive CV as both as manager and academy coach, admits he will look to put his own ideas across as the club looks to maintain its category one status.

'I look at all those experiences as a plus – it prepares you for most of the challenges you'll face, especially in a job like this,' he told City's official website.

'It's important to understand that in every job I've been in the promotion of young players has been key for me.


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'The development of young players is crucial to any football club. Norwich has a Category One level academy and we need to make sure we work hard to maintain that status.

'We're already in a good place as an academy but we'll look at the small changes we can make to take it to the next level. I'll have a good look at it and take ideas on from people.'

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Lowestoft-born Money admits the job at Carrow Road came at just the right time as he was looking to return to the UK and hopes to have a big impact on a club that has always been close to his heart.

'All my family are season ticket holders, so it's not just any job for me.

'The opportunity to come back to the UK was important at this stage. The fact that it's with Norwich makes it extra special.

'I supported the club as a boy and came close to joining them from Liverpool as a player, so I'm told. I didn't know that at the time, but I spoke to Ken Brown years later and he told me the story.

'It's a place that means a lot to me and my family.'

Professional development phase lead coach Dmitri Halajko, who coaches City's under-23 side, has hailed Money's new year arrival as well.

'We're really looking forward to him coming in, all the coaches are looking forward to working with him, he's got a great reputation as a coach and a player developer,' Halajko said.

'He's brought a few players through, like Andy Carroll when he was at Newcastle, so he's going to add some real valuable experience to us.'

The former Colchester United coach succeeded Paul Wilkinson as coach of the development squad at the start of last season and hopes Money will help him continue to develop, having recently completed the Premier League's Elite Coach Apprenticeship Scheme.

'I'm really looking forward to learning from him, you can really learn from someone like that,' Halajko added.

'The amount of dressing rooms he's been in, he's played in the European Cup semi-final, managed at Wembley, coached overseas, so his CV speaks really highly for him and I'm looking forward to picking his brains and learning from him.'

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