Parachute payment changes bring one more incentive to Norwich City’s survival mission next season

Steven Whittaker and Nathan Redmond celebrate Norwich City's second goal at Wembley - earning them t

Steven Whittaker and Nathan Redmond celebrate Norwich City's second goal at Wembley - earning them their Premier League return next season. Picture by Paul Chesterton/Focus Images - Credit: Paul Chesterton/Focus Images Ltd

There will be millions of incentives for every club to maintain their Premier League status next season – but a few million more for Norwich City.

The top flight's new bumper three-year television deal, worth a minimum £99m each season for the clubs involved, will kick in from the summer of 2016 – which means all 20 clubs will be desperate to book their ticket to the party by surviving the 2015-16 campaign.

But for the Canaries and fellow promoted clubs, Watford and Bournemouth, the carrot is even bigger next term.

Watch this season's final edition on Mustard TV's Norwich City show 3 Up Front

The Premier League has confirmed parachute payments – the yearly cheques paid to relegated clubs in order to help soften the financial drop into the Championship – will be worked out differently from the summer of 2016.

From then, all clubs will be entitled to three reducing multimillion-pound payments spread over three seasons. That is down from the four years of payments teams have been entitled to in recent seasons – although the total value is now set to be far higher.


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Yet clubs who are relegated after a solitary season in the top flight will miss out on that third year's payment – 10pc of the equal share proportion of revenue paid to clubs.

With overseas rights still to be arranged the exact figures involved cannot be calculated, but that third payment was worth £10m this season from a TV deal that paid a minimum £60m to each club.

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However, with the glow of Wembley and optimism over the job Alex Neil has done since becoming City manager in January, there will be plenty of hope parachute payments won't be on the Canaries' agenda for the foreseeable future.

• Follow Michael Bailey on Twitter @michaeljbailey

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