Norwich ready for live TV date with West Ham on Tuesday

NCFC ground. Carrow Road. Pitch. Grass. Picture: ANTONY KELLY

NCFC ground. Carrow Road. Pitch. Grass. Picture: ANTONY KELLY - Credit: Archant

Norwich City return to Carrow Road tonight for the first time since a memorable Championship play-off, second leg win over arch rivals Ipswich Town when they host West Ham (KO 7.45pm) – and Mustard TV will be with the Canaries every step of the way on the road to the Premier League opener against Crystal Palace.

The exclusive tie up between Archant's local TV service and the Canaries means both home friendlies, against the Hammers this evening followed by Brentford's weekend visit, will be broadcast on the station's television channel in a new show, 'On The Ball City Live', in association with Pleasurewood Hills. 'On The Ball City Live' includes commentary from Talksport's Tom Rennie, who will be joined for West Ham's friendly visit by Mustard TV's Michael Bailey, along with half-time and post-match analysis from a selection of former Norwich stalwarts including Evening News columnist Iwan Roberts.

This evening's programme will begin at 7.30pm on freeview channel eight and Virgin channel 159 and will be repeated on Wednesday night and available on-demand via City's pay TV service, Canaries Player. Saturday's final friendly against Brentford will be broadcast on Mustard TV, from 2.45pm.

'We are delighted to announce Pleasurewood Hills as the sponsor of our new programme On The Ball City Live. It is a great example of how we can marry a local business with an engaged local audience through television,' said Craig Nayman, Archant's chief commercial officer. 'We are also excited to be partnering with Norwich City on this unique opportunity, we have an excellent relationship with the club.'