Norwich City has revealed the Canaries' latest kit as the squad look ahead to the 2017/18 season.

Eastern Daily Press: Norwich City have unveiled Brandon-based company Bloor International Enterprises as a new back-of-the-shirt sponsor for 2017/18. Picture: Norwich City.Norwich City have unveiled Brandon-based company Bloor International Enterprises as a new back-of-the-shirt sponsor for 2017/18. Picture: Norwich City. (Image: Archant)

The shirt features the logo of the club's new sponsor and goes on sale at 8am on Saturday, July 1.

The new kit will be available from all three Canaries official stores - Castle Mall, intu Chapelfield and Carrow Road - and online. The strip is inspired by the famous Admiral kit of the late 1970s but with a modern twist.

Bloor International Enterprises, a Brandon-based construction company, will sponsor the back of the shirt.

MORE: Should Norwich City have a betting company as the club's main sponsor?

City managing director, Steve Stone, said: 'I'm delighted with our new home kit for the 2017-18 season and I hope our fans will be pleased with it too.

'Once again, our retail team have done an outstanding job in designing a strong and classic kit for our squad to wear for the upcoming campaign.'

MORE: Norwich City unveil LeoVegas as the club's new main sponsor

The new kit will debut at Carrow Road on Saturday, July 29 when the Canaries face Premier League newcomers Brighton in a pre-season friendly.

MORE: Norwich City assures fans it will work with closely with gambling addiction charity after announcing LeoVegas sponsorship deal

The season officially kicks off for Norwich City on Saturday, August 5 when they take on Fulham at Craven Cottage.

The club courted controversy when they revealed betting Company LeoVegas as their sponsor this week over claims it was insensitive to fans with gambling addictions.

MORE: Recovering gambling addict and Norwich City fan writes open letter to club about concerns over LeoVegas sponsorship deal

The club has confirmed they will work with gambling charities to promote responsible betting during the course of the sponsorship.

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