Lewis Grabban has brushed off criticism from some Norwich City fans after being taunted for his glaring miss in Bournemouth's 1-1 Premier League draw at Sunderland.

Grabban spurned a chance to open his goal account, and seal a priceless win on Wearside last weekend, following a recent £8m return to the south-coast - which prompted plenty of banter on the striker's personal social media account.

The 28-year-old insists his Cherries' reunion was the best outcome for all parties after his Carrow Road spell turned sour.

'There are fans that like me and fans that dislike me, for whatever reason, it happens to every player,' he said. 'I don't think any player has 100pc backing and getting stick is part and parcel of the game.

'You just have to do well when you're on the pitch, contribute to your team and you'll be fine, there is nothing else you can do. We are here to play football and to play it well.

'Everybody knows there were bids in the summer which were not accepted so it didn't happen. After that, I was not involved (at Norwich) and inevitably, the club came in again. Common sense says you have to sell if you are not using a player that is worth something to you and that's what happened in the end. You get to a stage where you just want to be playing football and feel like you're contributing.

'That is always the main goal. It just ended up that the situation at Norwich was not clicking and I think the right thing happened in the end. It was best for both parties.'

Grabban, speaking to the Bournemouth Echo, featured in a development outing on Tuesday as he looked to build up his match fitness following a bit-part role under Alex Neil in recent months.

'As each day goes by, I feel better,' he said. 'I am getting sharper, fitter and feel pretty positive.

'I haven't really been involved this season, I only had three league starts at Norwich so I definitely lack that edge. 'At the moment, I need to get that base of fitness back to return to the level I need to be at. I think it is just a case of getting games, I normally pick up fitness pretty quickly and hopefully, I'll be back to where I want to be in the next couple of weeks or so. It is a difficult situation. You have to get as fit as possible as quickly as possible without overloading but in the Premier League, there is a lot of pressure and the manager wants to have all his players at their best straight away.'