Norwich City boss Neil Adams knows the stakes are high against Ipswich Town

Neil Adams in derby action for Norwich City back in 1996. Picture: Archant

Neil Adams in derby action for Norwich City back in 1996. Picture: Archant - Credit: Archant

Neil Adams knows what it would mean for Norwich City's support if his men can inflict more misery on Ipswich Town in Saturday's Championship derby tussle.

Adams has experienced the ecstacy of winning at Portman Road in Norwich colours and he is urging his players to embrace the special occasion when they return to Suffolk for the first time since a 5-1 win during the last Championship promotion success back in 2011.

'It's massive,' he said, 'It will be intense and you will have two teams desperately wanting to win. It will be a great occasion and we go into it on the back of two home wins so I'm really looking forward to it. I played in a good few and watched plenty since and to be down in the technical area is something I can't wait to experience.

'People outside of East Anglia often don't understand how big it is. They have the Manchester derby and the Merseyside derby and the Midlands derbies and many others, but the Norwich versus Ipswich rivalry is just as fiercely contested. Both sets of supporters want it as much as anything else. They're great to play in once you're out there and you're involved in it.'

Adams starred in a notable 2-1 televised top flight league win in enemy territory back in 1994.

'My best memory of the derby was when I got man of the match in a live game on Sky in the Premier League,' he said. 'I think it was 1994, we beat them and in those days you got the big magnum of champagne, so I have some good memories. We did quite well home and away but beating them on television on Portman Road was a special game.

'I watched their first game this season and they looked competitive and organised. I think one thing we're guaranteed from Ipswich on the day is 100% commitment and desire, which we have to match and better. They've got talented players but like I've said all along, it's about us. It's about how good we are, and if we're at it and we play as well as we have done in the last two games then we'll be confident to win the game.'

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