Alex Neil is not rising to Steve Bruce's bait over Norwich City's pursuit of Hull City's Robbie Brady.

Bruce publicly labelled the Canaries' three bids of between £2million and £3m as 'embarrassing' for the 23-year-old who is approaching the final year of his current deal. Neil confirmed he is still keen on the Republic of Ireland international, but brushed off Bruce's jibes after watching City's opening 7-0 pre-season friendly win at Gorleston.

'Steve Bruce can say what he likes. It doesn't make any difference to us,' said Neil. 'We go about our business in an unassuming way. We just do our own thing. We don't try and put things in the press. If they want to do that, that is fine. We are working on things and I don't really like to get into individuals but as everybody is aware Robbie Brady is a player we like. We have made a few bids and there is interest, but at the moment we have to wait and see what is going to happen.'

Bruce hinted over the weekend he is prepared to sanction sales as he looks to rebuild for a crack at Championship promotion with the likes of Brady, Nikica Jelavic and Dame N'Doye all touted with exits.

'As I've said from the start, I'll not stand in anyone's way who wants to play in the Premier League,' he said. 'I can understand that, but it's also my job to get the right deals for this club. I've got to guard against all eventualities. I've got to have things in my mind. If one of them goes, you need targets to replace them.'