Norwich City announce Barclay End stand to be sponsored
- Credit: Archant
Norwich City have announced an historic deal confirming leading bookmakers Coral as new sponsors of the Barclay Stand at Carrow Road.
Since Carrow Road was built in 1935, the Barclay Stand has been the spiritual home of some of the club's noisiest supporters over the decades.
Now Coral are entering into a multi-year partnership which will see thousands of Barclay Stand season ticket holders benefit from specific offers and all fans and members receive special benefits.
This is the first time the Barclay Stand has ever been sponsored, with the betting giants' logo also featuring on both the front and the back of the stand by the end of the month.
The Barclay stand will retain its historic name but will be labelled as the Barclay Stand sponsored by Coral.
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Inside the stand Coral will continue the theme of celebrating the Barclay's special place in the club's heritage with nostalgic displays in the concourses reflecting on some of the great Norwich City memories and dramas which have panned out on the pitch in front of the stand over the years.
David McNally, Norwich City's chief executive, said the club was delighted to be teaming up with Coral on this historic and innovative partnership.
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He said: 'This is a major partnership for the club as we re-enter the Premier League stage. We're absolutely delighted to welcome Coral on board as our official betting partner and the first-ever sponsors of the Barclay Stand.
'It's a stand close to the hearts of Norwich fans everywhere, so it was vitally important to us to find a partner who would honour and celebrate the heritage of the Barclay with us in such a positive way, while also offering some exciting benefits for the 6,000-plus loyal members of the Yellow Army who sit there on a match day and of course all our other fans.
'We encourage all those fans that want to place a bet to do so through the Norwich City Coral website as this benefits the club and, like everything we do, helps us to support our Manager and the squad.'
Matt Prevost, brand director of Coral, said: 'We're delighted at Coral to be forming this partnership with Norwich City Football Club. It's fantastic to see the Canaries back in the Premier League with their exciting brand of football and we're proud to be associated with a club with such rich heritage.
'Throughout the season, Coral will be offering Canaries fans some excellent betting offers both online, on mobile, in-shop and through our instadia betting kiosk at Carrow Road.
'We are especially honoured to be sponsoring the Barclay Stand, as we recognise the special place the stand has in the history of the club and the hearts of Norwich fans.'