New Premier League TV deal emphasises Norwich City’s future goal

The Premier League announced its new TV rights deal on Wednesday – and with it, precisely why Chris Hughton's sole task next season will be to deliver a third term of top-flight football at Carrow Road.

Sky and BT will be the rights holders for live broadcasts for three years, starting with the 2013-14 campaign, after the Premier League sold its television packages for �3.018bn – an incredible �1.245bn increase on the current deal being enjoyed by Norwich City.

Last season, the Canaries pocketed �45.6m in broadcast and performance payments – about �6m more than the likely minimum figure they expected.

However by the time the 2013-14 season arrives, even the side finishing bottom of the Premier League can most likely expect to receive �63m for their efforts – more than top-flight champions Manchester City earned in 2011-12.

The incentives for Hughton and City to remain a part of the Premier League gravy train are stark – while what may await should the unthinkable happen provides an unpalatable reality for those wishing to take the Canaries' place at the top table.

The Football League's latest three-year TV deal starts from the new season, sold to Sky for �195m – a 26 per cent drop in revenues from the previous deal and pricing one season of TV rights across all three Football League divisions at �65m.

Add to that new financial fair play rules brought in by the Football League from 2012-13 – where investment by owners and shareholders will be strictly limited – and the monetary chasm between Premier League and Championship will have never been so great as from this time next year.

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Sky has bought five of seven available Premier League packages from 2013: 116 live matches per year.

BT acquired 38 games – including 18 of 38 coveted 'first-pick' fixtures.

Premier League chief executive Richard Scudamore believes the top-flight – which last month produced one of the most dramatic finishes ever seen in English football – is worth the phenomenal interest.

'The security provided by broadcast revenues will enable clubs to continue to invest in all aspects of their football activities and plan sustainably for the future,' he added.

'This deal allows them to keep delivering what fans want; top quality football in some of world's best club stadia and increasing commitment to areas like youth development.'