As the Canaries prepare for their next home game the club is encouraging fans to share their memories from one of its stands.

Eastern Daily Press: Archant and Fan group Along Come Norwich launch the Sing Up The River End campaign.Ben Kensell, Norwich City Chief Operating Officer, Gary Powers, Regency Security, David Powles, Editor and David Wiltshire.Byline: Sonya DuncanCopyright: Archant 2019Archant and Fan group Along Come Norwich launch the Sing Up The River End campaign.Ben Kensell, Norwich City Chief Operating Officer, Gary Powers, Regency Security, David Powles, Editor and David Wiltshire.Byline: Sonya DuncanCopyright: Archant 2019

Norwich City FC is appealing to fans to share photos and memories on Twitter from the River End – with many already posting their snaps on social media.

The appeal forms part of the One City Strong initiative, supported by the Eastern Daily Press and Norwich Evening News, which aims to galvanise fans inside and outside the stadium through the remaining matches of the season as Norwich City make a charge for the Championship title and promotion into the Premier League.

Following their 4-0 victory over Queens Park Rangers at the weekend the team are due to face Reading at home on Wednesday.

At the match, the Sing Up the River End rallying cry will see fan mosaics created in the lower Barclay and lower Regency (previously known as the River End) spelling out 'City' in the former and 'OTBC' in the latter.

At key points during the game the scoreboard will also flash up with 'Sing up the River End' and 'Come on you Yellows' – as it once did in the 1980s and 1990s – to encourage fans to sing loudly and proudly.

It follows a giveaway of Canary foam hands at the QPR match on April 6.

Castle Mall has shown its support for the One City Strong campaign by commissioning an artist to paint a paint of giant wings in the Canaries' colours which it is encouraging fans to take pictures in front of.

Eastern Daily Press: Norwich head coach Daniel Farke salutes the River End at the end of the Sky Bet Championship match at Carrow Road, Norwich. Picture: Paul Chesterton/Focus Images LtdNorwich head coach Daniel Farke salutes the River End at the end of the Sky Bet Championship match at Carrow Road, Norwich. Picture: Paul Chesterton/Focus Images Ltd (Image: Paul Chesterton)

Eastern Daily Press: Norwich City FC is asking fans to share their memories of the River End at Carrow Road as part of the One City Strong campaign. Diane Davis shared this picture of an afternoon kick-off in 1974. Picture: Diane DavisNorwich City FC is asking fans to share their memories of the River End at Carrow Road as part of the One City Strong campaign. Diane Davis shared this picture of an afternoon kick-off in 1974. Picture: Diane Davis (Image: Diane Davis)

Eastern Daily Press: Norwich City FC is asking fans to share their memories of the River End at Carrow Road as part of the One City Strong campaign. @joe_ferrari shared these pictures from May 1986, when Norwich beat leads 4-0. Picture: @joe_ferrariNorwich City FC is asking fans to share their memories of the River End at Carrow Road as part of the One City Strong campaign. @joe_ferrari shared these pictures from May 1986, when Norwich beat leads 4-0. Picture: @joe_ferrari (Image: @joe_ferrari)