‘Ludicrous money’ being shelled out in transfer window splurges, warns Norwich City boss Alex Neil

Robbie Brady is one of the Norwich City players touted with a January exit. Picture by Paul Chestert

Robbie Brady is one of the Norwich City players touted with a January exit. Picture by Paul Chesterton/Focus Images Ltd - Credit: Paul Chesterton/Focus Images Ltd

Alex Neil insists the 'ludicrous money' splurged in the transfer window is now par for the course.

Martin Olsson is in talks with Swansea City and Robbie Brady continues to be touted with a number of clubs as City look to generate funds to compete in an inflated market this month. Brentford striker Scott Hogan is on the verge of a mega-money £15m move to Premier League West Ham after plundering 14 Championship goals this season.

'I don't think these figures should be any surprise to anyone now. The last two windows have been remarkable at times in terms of the valuation some players go for,' he said. 'It is like anything, the valuation is only there because people have shown they are prepared to pay it. They are willing to pay ludicrous money for certain players. Now if you are fortunate enough to have one of those it can be good, because you can accumulate a lot of money by moving one player one. The downside is if you are looking to buy one of those. The key for every club is you try to sell at the highest price possible, try and buy at the lowest but everyone is trying to do that. Generally the players who are coveted and are watched are being so by many clubs.'

Swansea boss Paul Clement confirmed on Thursday Olsson is in discussions over a reported £5m switch, and Neil made it clear last week every member of his squad has a price this month.

'It depends on what is in the best interests of the club,' he said. 'The difficulty you always have got and I have had since I was here is there has to be an exit strategy or an exit route for players to go to. The fact is although there has been wage cuts since we came down some of these guys have been in the Premier League for a considerable length of time. Their wages are high for this level. That issue remains the same, but it will be dictated by others taking them. I am not in control of that aspect.'

Become a Supporter

This newspaper has been a central part of community life for many years. Our industry faces testing times, which is why we're asking for your support. Every contribution will help us continue to produce local journalism that makes a measurable difference to our community.

Become a Supporter