Paul Lambert admits it's a whole new ball game dealing with the transfer market from the position of a Premier League manager.

The City boss is heading into what is regarded as the richest football league in the world for the first time in his illustrious career, having led the club to successive promotions inside two years.

But with that elevation comes new challenges as he tries to meet the difficult target of starting pre-season training with all his transfer targets in place.

Lambert has been told he will get the lion's share of the �40m Premier League prize that will come City's way this season, and while recruitment work is in progress, the Scot says he is already noticing the difference.

'We are trying to bring other lads in to give them a hand,' he said. 'But it is not always as easy as going to a club and saying 'we want your player'. There is a lot of to-ing and fro-ing that has got to get done – hopefully we can bring in other lads to help.

'It's a different level altogether because everybody just sees Norwich now with all this money and it doesn't quite work like that. It doesn't quite go like that.

'There are loads of things that get spoken about – all we can do is try and get a team on the pitch and a squad together that we think will go and compete with people. That is what we will try and do.

'It has just moved on in two years at a rate of knots. Two years ago we were sitting in League One, that is the magnitude of it, but the lads have earned the right to go and compete at that level. My job is to go and try and build a squad that will compete with other teams.'

Lambert has again acted quickly – 22-year-old striker James Vaughan is a fully-fledged Canary after his move from Everton last week – but he has a lot of work to do to ensure his targets are in place by the time his players return to Colney in early July.

'I would rather try and get most of them in before they all come back, that's what I will try and do,' he said. 'One or two might take a bit longer, but the majority I'd like to try and get in. They will come back early July and we go and try and prepare as best we can.'