Former Norwich City midfielder Ian Murray warns new signing Gary Hooper could be in for culture shock

Gary Hooper with Chris Hughton. Picture: Bill Smith

Gary Hooper with Chris Hughton. Picture: Bill Smith - Credit: Bill Smith - Archant

Former Norwich City midfielder Ian Murray believes Gary Hooper will have to get used to a completely different football culture after swapping Parkhead for Carrow Road.

Murray, who endured an ill-fated spell with the Canaries in 2007, says nowhere can match the intense support Glasgow clubs, Rangers and Celtic, can offer.

Murray also believes Hooper will be under less pressure than he was whilst with the Scottish champions despite Norwich shelling out a reported £5m for his services on Friday. 'There's no other city in the world that's got the intensity of the Old Firm fans and derbies,' Murray said. 'You still have derbies now and again with Ipswich, but it's nothing compared to the rivalry in the Old Firm.'

Hooper's previous time in England with Southend and Scunthorpe, where he attracted the attention of Celtic, will at least mean he is used to playing his football south of the border according to Murray.

'Obviously with Gary Hooper having played down south before, he knows what it's about to a certain extent,' added Murray, who is now manager of Scottish Championship side Dumbarton. 'So perhaps it won't be as big a shock to him as it was to me.

'He'll maybe feel a bit of relief with the pressure that's taken off him when he goes down there, but then again, who's to say the pressure didn't spur him on when he was here?'

Hooper, who netted 31 times for Celtic on their way to the title last season, may miss Champions League football but Murray believes the attraction of plying his trade in the Premier League was too good to resist.

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'He'll miss the European nights and the Champions League,' he said.

'But then you only get maybe six to eight of those a season, so he's obviously decided to sacrifice them to go to places like Stamford Bridge, The Emirates and Old Trafford.'

While Murray struggled on the pitch during his time at Norwich, he believes Hooper will benefit from living in a 'great city with great fans'.

He added: 'They've got a good young manager and obviously their assistant Colin Calderwood, who was at Hibs, will know Hooper well.

'The bottom line is that he's going to a management team that want him and they're willing to pay good money for him, so he's going to probably start most of the games.'