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‘All the decisions are together’ – Farke is confident that sporting director role will benefit Canaries

PUBLISHED: 07:00 05 January 2018 | UPDATED: 16:36 05 January 2018

Norwich head coach Daniel Farke allows himself a small celebration after James Maddison's winner against Millwall. 
Picture by Paul Chesterton/Focus Images

Norwich head coach Daniel Farke allows himself a small celebration after James Maddison's winner against Millwall. Picture by Paul Chesterton/Focus Images

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Working alongside a sporting director is preferable for Norwich City head coach Daniel Farke – as long as the relationship is as strong as his with Stuart Webber.

Former Huddersfield sporting director Webber is responsible for overseeing the football department at City, working on transfer strategy, alongside Farke for the first team squad and managing director Steve Stone on financial issues.

While ex-Borussia Dortmund U23s coach Farke retains a final say in transfers, the presence of Webber in the club’s revamped structure makes for a very different set-up to the traditional role of a manager.

“It’s great, I can just have my ideas but I can be lazy and Stuart has to fulfil it, he has to work and I can just lay back and have a coffee!” Farke joked. “In general, we have such a good relationship and all the decisions are together.

“Sometimes it’s good to be a little bit controversial about a topic because that means you have to argue a little bit and speak about several things that are possible.

“You also think about some other thoughts and perspectives and this is how it happens, we only take decisions when we are all convinced of this decision.

“It was pretty clear when we spoke about it a few weeks ago about the financial situation and Stuart made it clear that before we can sign new players we have to sell some players and we need to be creative. So it is hard work, so thank God that Stuart has to do it and I can just focus on football.”

MORE: Daniel Farke on the transfer window status of Nelson Oliveira and Cameron Jerome

Farke has some experience of the role having previously worked as sporting director at fourth tier club SV Lippstadt back home in Germany, where he eventually discovered his talents as a coach.

When we sign new players, it’s also up to me to watch these players and to speak with them about my thoughts about them or whatever,” he added. “It’s not ‘these are my thoughts, please fulfil my wishes’, so it means a lot of work too but in general I think it is good to have a second guy because then you can work together.

“I think it helps when you have two guys and they go in the same direction, otherwise, if they don’t go in the same direction, I would prefer to do all this stuff on my own.”


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