Norwich City fans' favourite Dion Dublin yesterday insisted keeping Paul Lambert at Carrow Road is the best piece of business the club will do in the January transfer window.

Lambert re-affirmed his commitment to the Canaries ahead of City's FA Cup weekend exit following Burnley's public pursuit of the Scot.

Dublin admits Lambert is now a priceless commodity and warns Norwich's hierarchy can expect further attempts to tempt him away in the future.

'It isn't surprising to me,' he said. 'Look at the table. Norwich are second or third so why wouldn't there be interest in a man who has come from Colchester, who are a smaller club in stature, and has come in and done an absolutely superb job with Norwich?

'It's like having a goalscorer banging them in, somebody will always want to buy them.

'Paul Lambert is the best at the moment and he is proving it by results. For him to come out and say he is happy at the club is great to hear if you are the owners, the fans and the players.

'I know as a player you get a relationship with a manager that seems to be working and trust is there – which is a massive word in football – so for him to say no to a club of Burnley's size is brilliant.

'My opinion is why would you want to leave Norwich City for Burnley? I personally don't think there is that much difference.

'Norwich has a great stadium, great fan base and loads and loads of potential.'

Dublin believes the Scot must be backed in the market to build on City's early season success after indicating he wanted three fresh faces prior to striker Aaron Wilbraham's recent arrival.

'They are second or third with the squad he already has, whatever the situation with the finances, so he is not too far away,' said Dublin. 'The manger knows his squad better than anyone else. If he thinks he needs two players, then he needs two players and the people upstairs who hold the purse strings have got to let him do that.

'I would use one word to describe the season – superb. The manager wants them to play in the right way and there are no grey areas. He wants things done his own way and the players know where they stand.

'Paul doesn't take any prisoners and that is the key – you have to try and get players onside, get them believing how you want to play and if it is getting rewards like it is at the minute then why change it? He is a wanted man by other football clubs and that is a sign that Norwich City is doing it the right way.'

Dublin was back in Norwich yesterday to be unveiled as a permanent fixture on the BBC One's regional Football League magazine show 'Late Kick Off', again hosted by Matt Holland, which starts its new series on Monday, January 17 (11.10pm).

'I'm comfortable in Norwich with the people and the place but it's still strange being on the other side of the camera,' he said. 'I just try to tell you what I see on the football field and put it across the best way I can.

'The people at Sky have been superb and now I'm getting more opportunity to try out what they make look very easy. I can only thank Kevin Piper for the chance to sit alongside Matt.

'It's Matt's show and I am just coming along to be his sidekick and help him when I can.

'I'll never say never when it comes to the coaching and management-side, but at the moment I'm enjoying the media and I'm into my music. It's quite nerve-wracking being in front of the camera and the blood is pumping, but if I wasn't nervous I wouldn't perform, whereas going out in front of 25,000 people was my job.

'I enjoyed that and I liked the pressure of having to score goals or keep them out at the other end.'