Gianfranco Zola is urging his Birmingham City side to develop a ruthless streak after the search for his first win extended to nine matches at Norwich City.

Zola's side hit the woodwork in each half and Craig Gardner also miscued a header from barely six yards in a frustrating afternoon at Carrow Road.

'We created a lot, but we made mistakes as well,' said Zola. 'Even when we were 1-0 down, we had that great chance when Craig headed it and he didn't know Lukas (Jutkiewicz) was behind him. The first goal felt like an injury blow and (Cameron) Jerome was strong. The second goal we usually man mark. We created some good chances in the first-half, but we didn't convert them and that's the difference. Apart from the last five minutes we played better than them, but they scored two and we didn't. This is the only difference in my opinion and in the second-half we tried to do something obviously and we lost a bit of shape.'

Zola's squad host Reading and Fulham this week at St Andrew's and the Italian knows he has to find that winning feeling nine games into his new role.

'I'm not happy about the situation, but I determined to make this team and this club successful,' he said. 'I will keep working and I fully trust the players. I'm fully confident in the work that I do and I know that we do a lot of work that will pay off. I know the players are down at the moment, but they are committed to what we do and I am very supportive to them. Hopefully they are supportive to me on Tuesday with a good performance and a win.'