World Cup may hinder Norwich City’s transfer strategy

Daniel Farke - does he needs a change of emphasis? Picture: Paul Chesterton/Focus Images Ltd

Daniel Farke - does he needs a change of emphasis? Picture: Paul Chesterton/Focus Images Ltd - Credit: Paul Chesterton/Focus Images Ltd

Daniel Farke reckons the World Cup will make Norwich City's summer transfer drive tougher.

The Canaries' chief is convinced the elite clubs are likely to delay the bulk of their recruitment until after the festival of football in Russia - and that may spell trouble for the rest.

'It could be a factor,' he said. 'In the top clubs, the business begins pretty late because they want to wait for the tournament to finish to see what condition the players are in, whether there is any injuries or if there are some new stars.

'The bigger clubs wait quite late and that might affect the planning for smaller clubs in the Championship or even League One. 100pc.

'I expect in this season the window will be pretty late, pretty busy.

'Now that might affect our squad and we might have to be a bit patient because everyone can get very nervous when the prices are sometimes crazy.

'We had this situation with Grant Hanley at the start of last summer.

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'In the beginning we were not able to get him because the fees were so high and then at the end of August it was a possibility when the money came down. As a coach you are always greedy to have the players as early as possible to start to work with them, but I have to trust Stuart Webber to find the right solutions.'

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City's squad makeover will again have to balance the financial reality at Carrow Road, but Farke is adamant this season's Championship proves it is possible to get in the shake up.

'It is a sign of how close the Championship is,' he said. 'In the beginning you would not expect clubs like Millwall and Preston to be fighting for promotion.

'When you work with perhaps less expectations it is easier to over-achieve.

'Take Huddersfield in the last seasons, everyone is happy when they are in the mid-table but they get that momentum and they are able to fight for promotion. That is also a sign when you can have time to develop the squad and there is a calmness around the club.

'We had a period when we were relegated, then we were the top favourite to go back up because of the money and then a difficult second season. We had a big change last summer, nearly 20 players left, 18 or 19 came in, a new coach, a new sporting director and work to do on the infrastructure.

'It is possible with less money to develop, if you are brave.'