Blackburn fans plan fresh protests against manager Steve Kean and the club's hierarchy before Norwich City's Premier League visit this weekend.

Supporters will hold a 'community march' leaving Blackburn Town Hall 90 minutes prior to kick off on Saturday renewing calls for the removal of Kean and the board of directors – along with demands for high-profile owners Venky's to sell.

Kean had to run a gauntlet of abuse from a hardcore of Rovers fans earlier this season and the latest 3-0 defeat at Swansea has left Blackburn firmly in relegation trouble ahead of the Canaries' trip.

A spokesperson for the Blackburn Rovers Action Group, said: 'We have been inundated with messages of support from across the globe and feedback from supporters has been fantastic.

'Blackburn Rovers football club is part of its supporter's extended family and is the one common thing which pulls the town together.

'To the people of Blackburn, this is no longer just about losing football matches, this is about the very future of the football club and the very fabric of Blackburn. Our football club is a 137 year-old institution which has seen it's traditions and values destroyed in less than 18 months.

'It takes only a few hands to bulldoze our club but it will take many hands to rebuild it and the whole community needs to come together to breathe life back into Blackburn Rovers.'

Kean has already labelled the Norwich match a 'must win' after coming under fire for his tactics in the heavy loss at the Liberty Stadium.

'Initially we intended to set up as we did against Swansea at Ewood Park, which was to let one of their centre halves have the ball play it into midfield and basically set a trap, he said.

'The problem we had was once we gained possession, our passing was a little bit loose. I am angry because I feel we are very good at 0-0. If everything is going our way, or we score first then it is not a problem.

'Credit to Swansea they put pressure on us and probably learned from the way we counter-attacked against them at Ewood. That was a big factor in the game.'

City supporters who want to watch the club at Blackburn this weekend can now buy tickets at a discounted rate.

The club have announced reduced prices for the Ewood Park game with seats priced at �15 for adults, �10 for over 65s and �5 for under 16s. Supporters who purchased tickets at the original prices of �29, �15 and �7 will receive a refund on the price difference – cheques will be issued and sent out the week after the fixture. Match tickets can be purchased from the usual outlets.

Club Canary coach travel is also available at �32 per person (�1 discount for season ticket holders) with coaches departing for Lancashire from Carrow Road at 8.15am on Saturday.