Bitter relegation memories the perfect fuel for Norwich City

Norwich chief executive David McNally raises the Championship play-off final trophy aloft at Wembley

Norwich chief executive David McNally raises the Championship play-off final trophy aloft at Wembley. Picture by Paul Chesterton/Focus Images Ltd - Credit: Paul Chesterton/Focus Images Ltd

Norwich City will draw heavily on the bitter experience of the Canaries' previous relegation from the Premier League to avoid a similar fate.

City slipped out of the top flight in 2014 in their third season at that level, but the club's chief executive David McNally is convinced Norwich is better-equipped from top to bottom to resist such adverse currents.

'We will go and enjoy it and we will learn from our experiences, particularly what we learned from that final year when we did struggle,' he said. 'But you discover more from those struggles than the good times and we will put in place a plan which we hope will get us to be competitive. It is not easy but it is the toughest, the best, the most exciting, the most difficult and unforgiving league in the world. The supporters want us to be playing Liverpool, Chelsea, Manchester United, Tottenham, Arsenal et al. They want us to be playing against the big teams, and now we are.'

Alex Neil has already made it clear his squad will aim to punch above their weight against the big hitters, with Norwich now competing against clubs like champions Chelsea who can draw on the wealth of big-money benefactors such as Roman Abramovich.

'As everybody knows we are run like a mutual. Delia and Michael are the best owners in the business and we wouldn't swap them for anything, but they are not billionaires. We don't get anybody putting in big cheques in addition to the revenue we earn from the football club,' he said. 'We think we don't need any extra help. We can run our own affairs and what winning promotion to the Premier League means is we can now work on plan B, which has bigger numbers on it, than plan A, and we will look to spend all the money we can on footballers.'

City's success in the self-styled richest match in football was touted to be worth in excess of £120m

'That is the money you get from those centralised deals for being one of the 20 members of the Premier League,' he said. 'I would say it is a minimum figure because of course your associated revenues will undoubtedly be boosted by the fact we are back in the Premier League. It is probably understated.'

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