Alex Pritchard hoping to excite Norwich City supporters following £8m switch from Tottenham

New Norwich City player Alex Pritchard. Picture: DENISE BRADLEY

New Norwich City player Alex Pritchard. Picture: DENISE BRADLEY - Credit: Copyright: Archant 2016

Bringing success and excitement to Norwich City will be the key focus for Alex Pritchard as he returns to Championship football this season.

The attacking midfielder knows just how difficult the second tier can be from his successful loan season at Brentford in 2014/15 – but is confident the Canaries will be competing at the top end.

'Everyone knows Newcastle, they're strong, they've spent good many on players, the likes of Dwight Gayle and stuff like that,' the 23-year-old said. 'The Championship is not an easy place, it's tough, it's difficult but with the squad of players we've got here, why can't we go and win the league?'

Pritchard signed from Tottenham Hotspur this week in a deal reportedly worth up to £8million.

The transfer caused controversy amongst Brighton fans, after the Seagulls' chief executive Paul Barber revealed the Spurs academy product was on his way to join Chris Hughton's side – only for Norwich to make their move while Pritchard was stuck in traffic on the M25.

'It's football, I've got to choose, I can't be both,' the Essex-born playmaker said of leaving Brighton disappointed. 'I apologise or whatever I have to do but that's football.

'I'll get on with it, they'll get on with it but I'm a Norwich City player, I don't really want to speak about it.'

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Pritchard revealed he had spoken with City's £11m summer sale Nathan Redmond about the club, having played regularly with the winger for the England Under-21s.

The Southampton new boy 'spoke very highly' of his former club and helped Pritchard decide to join Alex Neil's squad.

Now that the attacker – who also played alongside new team-mates Jacob Murphy and Louis Thompson during a loan spell at Swindon during 2013/14 – has chosen the Canaries he is hoping to make a big impact.

Although mostly played centrally behind a striker during his time with Brentford, Pritchard says he is more than comfortable with a wider role as well.

'In the attacking third, taking players on, bringing excitement to the crowd, scoring goals and creating goals,' he said of his attributes.

'For Brentford I played wide, I played behind the striker, I'll play right if needs be, anywhere in the attacking third I'll play.'

The skilful youngster accepts that limited training time may prevent him from starting at Ewood Park today, despite a full pre-season with Spurs, but believes victory is within City's grasp.

'It's going to be tough, every game is tough,' he concluded. 'Going away is tough in this league but if we go there with the right mentality, be aggressive, get the ball, play good football, I think we'll be all-right.'