With Norwich City travelling down the A140 on Sunday for the East Anglian derby, we take a look at how Ipswich Town's local media is previewing the game.
'It's time for the pain to stop!' screams the front of the Ipswich Star.
'Thousands of Ipswich Town fans want seven years of hurt to come to a glorious end with victory over arch-rivals Norwich City on Sunday afternoon.
'Sadly, it's been seven years since the Blues beat the Canaries – all the way back to a memorable 3-2 triumph at Portman Road in April 2009.
'Since then, it's been much too one-sided in favour of Norwich.'
A look inside the newspaper reveals the Tractor Boys' secret weapon - clappers.
'Town fans are today being urged to back the Blues ahead of Sunday's East Anglian derby to help bring to an end seven years of hurt.
'To ensure the players get an extra loud reception when they take to the pitch on Sunday the club will be placing 20,000 clappers on the seats around the stands before kick-off, sponsored by local business Vertas, Mervyn Lambert Plant as well as the Ipswich Star and EADT.'
The back page of the Ipswich Star features a rallying cry from former Town player Kevin Beattie, who says 'Norwich have come down from the Premier League with lots of money to spend and have some very, very good players.
'They are the favourites, without a doubt, but this is derby day and anything can happen.
'Everybody will be really going for it in training trying to persuade Mick to pick them. There are the games you want to be involved in.
'The crowd are going to be fired up, the players are going to be fired up and the atmosphere should be fantastic.'
Ipswich Town boss Mick McCarthy gives his thoughts on the derby: 'I sensed from the supporters a bit of fear. I hear them saying on Saturday 'we can't play like that against Norwich'. But that wasn't us in the second half (at Brentford).
'It's like they are excited about the game, but there's an element of fear about losing it. That's the same in all derby matches – Wolves versus West Brom, or Man U v Man City, Celtic v Rangers. They are great games to be part of, you just don't want to lose them. And I get that.
Blues defender Christophe Berra is also quoted: 'Everyone was talking about Newcastle being the favourites, but I'd say Norwich are.'
'They've got the experience and they've got players like (Steven) Naismith and (Wes) Hoolahan that provide that little bit of magic.
'They'll be one of the teams who will be up there. If not, it'll be a massive failure for them. The pressure will be on them to go back up.
'But it's a derby game and anything can happen. It's on our home turf and the last time they came to us it was 1-1 and it was a tough game for both teams, so they won't look forward to coming to Portman Road.
'The players need to go out there with cool heads and treat it like any other game. Hopefully on the day we'll get that bit of luck and maybe we might outplay them, but it's going to be a difficult game.'
Ex-Ipswich Town midfielder Jason Dozzell will be on the terraces among the supporters cheering on his 17-year-old son, with Andre set for his first taste of the fierce Suffolk-Norfolk rivalry at the weekend.
'I've made him aware of what it's all about – what derby day meant to me, our family and the supporters,' said Jason.
'I've said it before, but I hated Norwich. I used to get so wound up before those games. I just wanted to do well for my town.
'I'm sure it means the same to Andre as well, because he's grown up an Ipswich boy and heard all the stories, like when we won 2-0 there in December 1992 and my brother (Tony) ran on the pitch and put a Christmas bobble hat on my head!
'It's not like the old days, the rivalry was a bit more intense then, but I think the players know what it means to the fans.'
Ipswich Town forward Luke Varney says the Blues' best chance of beating bitter rivals Norwich City at Portman Road on Sunday (12pm) is by making it a 'real derby' match.
'We'll be looking to make this a real derby match because that will give us the best chance of winning,' said the 33-year-old.
'There's no getting away from the fact that they have just come down from the Premier League, have spent a lot of money and have some really good players.
'That was the same when we played them in the play-offs though and we managed to match them for the most part of those two ties because of our intensity.
'We'll look to get on top of them, get in their faces, fight for every ball and make it a game they won't enjoy playing in. It's a match we're all looking forward to.'
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